National Geographic

The Brain Show

Role
VR stunt

Campaign
The Brain Show - National Geographic Channel

Media
Live installation

Year
2017

The Brain has never been so sexy

Idea

An amazing interactive experience that gives super powers to everyone's brain. For real.

Objective

To create an on ground activation as a part of the National Geographic Channel global campain "Entertain your brain".

To show the magic mystery of our brains, we’ve created an interactive experience that demonstrates how powerful, responsive and creative every brain can be, if correctly stimulated.

By increasing concentration and focus they can paint, play music, spin and distort their 3D head reflection.

Interactive experience

The Brain Show is a 5 minute interactive experience that combines the Oculus RiftTM viewer plus a Neurosky EEG Headset to guide users in making their own interactive audio - visual show, which will be controlled by their brain.
After following a simple learning process users understand how to control and direct their performance.

In addition to the scientific as well as artistic purpose of the project, the aim is to grow awareness for Nat Geo Channels’ Brain Games and other Brain-related TV formats, with an experiential marketing activation which sees the latest technological devices being used in an unprecedented way.